Pitch deck guide
Business model slide in a pitch deck: purpose, rubric and three fixes
Last verified: October 20, 2026
The business model slide of a pitch deck states what the customer pays, who pays it and how the company expects to earn a margin. It should carry a price or a commission rate and at least one unit-economics figure, because a revenue model named without numbers gives the reader nothing to check.
What this slide is for
Investors use this slide to see whether the company can make money from the customer it described. The rubric rewards a stated price first and unit economics next, and it prefers measured figures over projections.
What the rubric looks for
The getfund rubric v1 does not score slides one by one. It scores dimensions across the whole deck, and this slide supplies evidence for the ones below.
- Business model, getfund rubric v1, score 3: Price and who pays, plus at least one unit-economics figure (gross margin, CAC, LTV, payback, revenue per customer)
- Business model, getfund rubric v1, score 5: As 4, with measured (not projected) unit economics and a stated path to scale
Three fixes
- State the price or the commission rate and who pays it, as numbers.
- Add one unit-economics figure, such as gross margin, acquisition cost, payback time or revenue per customer, and mark it measured or projected.
- Describe the sales or distribution motion that brings the first customers in.
A template sentence
Fill the brackets with your own confirmed facts. Do not copy the sentence as written, and do not invent a figure to fill a gap.
[Customer] pays [price] per [period], gross margin is [percentage] as of [date] ([measured or projected]), and the first customers came from [channel].
The check that applies
getfund rubric v1, Required sections (4 points): Problem, solution, market, business model, traction, team and ask, each found by keyword in English or Turkish: points in proportion to the sections found
The required-sections check looks for business model, revenue model, pricing, price or subscription (or their Turkish equivalents), so use one of those words.
Frequently asked questions
- What if I have no revenue yet?
- State the planned price and say it is planned. The rubric gives credit for a stated price even without unit economics.
- Which unit-economics figure should come first?
- The one you can measure today: gross margin or revenue per customer. Add acquisition cost and payback when you have real data.
- Should I show projections?
- Label them as projections and keep them apart from measured figures. The top score asks for measured unit economics.
Sources
- getfund rubric v1, published on the pitch deck scorer page
More pitch deck guides
Score your deck free
Upload your pitch deck PDF and see how it scores against this rubric, with your three most useful fixes. No account needed.