Pitch deck guide

Ask slide in a pitch deck: purpose, rubric and three fixes

Last verified: October 20, 2026

The ask slide of a pitch deck states how much the company is raising, what the money will pay for and what the company will have achieved when it is spent. Investors read it to judge whether the plan is specific and whether the milestones are the ones the next round will check.

What this slide is for

The rubric scores the ask on four things in order: an amount, a use-of-funds breakdown, the milestones or runway the money buys, and ties to the next round's metrics. Each one adds to the score.

What the rubric looks for

The getfund rubric v1 does not score slides one by one. It scores dimensions across the whole deck, and this slide supplies evidence for the ones below.

  • Ask and use of funds, getfund rubric v1, score 3: An amount and a use-of-funds breakdown in percentages or amounts
  • Ask and use of funds, getfund rubric v1, score 5: As 4, with milestones tied to the next round's metrics, or the round's terms or committed investors

Three fixes

  1. State the amount, and the instrument or terms if they are set.
  2. Break the use of funds into a few categories, with percentages or amounts that add up.
  3. Name the milestones the money reaches, in the metrics the next round will check.

A template sentence

Fill the brackets with your own confirmed facts. Do not copy the sentence as written, and do not invent a figure to fill a gap.

Raising [amount] to reach [milestone in the next round's metric] in [months], spent on [category and share], [category and share] and [category and share].

The check that applies

getfund rubric v1, Required sections (4 points): Problem, solution, market, business model, traction, team and ask, each found by keyword in English or Turkish: points in proportion to the sections found

The required-sections check looks for raising, the ask, use of funds, investment, funding or round (or their Turkish equivalents), so use at least one on the slide.

Frequently asked questions

Should I give a valuation?
Only if you have terms. The rubric asks for an amount, a use of funds and milestones; terms or committed investors raise the top score.
How long should the runway be?
State the runway the money buys and the milestones inside it. The right length depends on the stage and the market, so the rubric does not set one.
What goes on the closing slide?
Contact details and one line that restates what you do. The details also help the contact check.

Sources

  • getfund rubric v1, published on the pitch deck scorer page

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